Overwhelmed? Ready for change? Your Midlife Reset Starts Here.

The essential checklist to reconnect with your body, build strength, and feel confident and energized in the year ahead.

Don't believe us, believe them

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Olivier Julien

Founder and CEO. New relic

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec id odio fringilla magna mollis dictum sit amet id augue. Vivamus vitae fringilla ex.

Olivier Julien

Founder and CEO. New relic

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec id odio fringilla magna mollis dictum sit amet id augue. Vivamus vitae fringilla ex.

Olivier Julien

Founder and CEO. New relic

Midlife isn’t the time to try harder or do more. It’s the time to get clearer about what actually supports your body, energy, and confidence.

The Midlife Reset Checklist is a simple, intentional starting point to help you reconnect with your body, build strength, and create momentum toward feeling confident and energized again. No extremes. No overwhelm. Just the right steps, in the right order.

I’m Amy Finegold.

I help women over 40 feel like themselves again - strong in their bodies, confident in their style, and energized for what’s next.

As a busy mom, entrepreneur, political wife, unpaid uber driver… I’ve worn many hats throughout the years.  Over time I lost who I was outside of those labels and what I needed to fill my own cup. Then menopause hit…  Today I focus on Nutrition.  Strength.  Balance. And I celebrate who I am through Personal Style.  

How did I get here? Read on for more!

This is the story of my EVOLUTION:

I was in retail for years, working in Boston, learning from industry experts before I accomplished my dream of opening my women’s boutique, dresscode, in the suburbs.  My greatest joy was to watch women emerge from the fitting room, amazed at their own image in the mirror, feeling transformed by their outfit. I was blessed with three amazing children. After 14 years I made the difficult decision to close the store in order to find more balance in my life.  I was so stressed.  Always tired.  And missing too much with my family.  I looked at myself in the mirror and didn’t recognize who I was anymore. As much as I felt I was losing a part of my identity, letting go of something that no longer served me gave me the opportunity to begin my next chapter and discover where I was meant to be.

After years of practicing pilates, my instructor encouraged me to become certified to teach. In my mindset of Yes, I took on the challenge and discovered that I experienced the same thrill empowering women to feel strong in their bodies as I did empowering them to feel beautiful in their clothes!

My own health journey, to understand the inflammation in my body led me to become a certified Health and Life Coach which gave me so many powerful tools - how to eat for energy, to understand habits, to create a positive, powerful mindset.  I followed up with a Nutritionist certification to learn even more about the power of food as fuel. And when I was diagnosed with cancer, I used every single tool I had learned to make it through that year of treatment.  Because of cancer, I am not a candidate for any kind of Hormone Replacement Therapy - so my journey to manage my symptoms through menopause is based on natural remedies and lifestyle changes, things that I share with my clients to optimize how they feel throughout this phase of life.

My experiences have taught me that a strong body and a strong mind is a super-power.  And fashion continues to be my secret weapon when I need that boost of confidence or reminder of who I am.

This is the message I feel called to share with other women who are looking to live their best, most authentic lives, overflowing with possibility.

Now it’s your turn.

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